You remember a few weeks ago we talked all about Newsletters, Feeds and this kind of things? I had this big survey where I wanted to know my readers better and .. now finally I have the results:))
Also, starting today you all should get the new Newsletter!!! Wooot!! It took me some time to figure everything out and I hope desperately that everyone gets it correctly! If you have any problems please let me know so that I can fix it!! And.. I hope you love the new prettier look as much as I do….!
and a BIG THANK you to Ashley from Nose Graze (former Book Nook) because without Ashley, I wouldn’t have been able to figure some things out. She was phenomenal and fixed all the things that didn’t work.. THANK you!! Love you girl!!
But now, let’s have a closer look at the Results from my Survey!
Part 1 Email and Newsletters
I was actually surprised to see how many people subscribe via email even though it’s just for their favorite Blogs! Only a small part does always subscribe via Email.
Next I wanted to know how important it is to deliver a full post in a newsletter
30% of all people want a full post and think that this is something super important!! Actually, I expected this to be more people to be honest.
Next, I had a very important question and wanted to know if people would unsubscribe if only an excerpt is delivered instead of the full post and the result was super surprising!
Even though 30% said that a full post is super important only 18% would really unsubscribe!! That is interesting and actually tells me that if I would really go and decide to deliver only excerpt I wouldn’t lose too many people. Still, even 18% are lots of people and… I wouldn’t really want to lose them. so It’s save to say that an Email should have the full post if you want to make everyone happy!
So how many people actually come from an newsletter and visit your blog?
What many of us do not realize is, that whenever someone reads your post in an email, you are not getting any pageviews if the reader is not actually visiting your blog. And in times of statistics and pageviews this is rather important!!
Well, this is rather hard to translate and it’s a little sad that only 8% come to your blog every time. Still, it does makes sense and I’m definitely among the ones that go to a blog “whenever I like the content”. I might not always comment, but at least I read the post on the blog rather than in the feed or mail!
Part II Feed Subscriptions
Emails are just one way to subscribe to a blog, most people only subscribe to the feed. But, we have the same options, we can only deliver an excerpt and thereby “forcing” the readers to come to your blog.
So, I asked a similar question and wanted to know how important it is to deliver full feeds?
A very big majority thinks a full post is an absolute must have!! This is actually exactly as I expected. People want to read posts fully on their reader before they decide to go to your blog or not. By delivering an excerpt you are probably not getting more hits but rather get more people annoyed with you!
So, how many people click to come to your blog?
Interestingly, more people who read a feed come directly to our blog when compared to the Email readers! 23% come directly and read our post in their natural environment:)
So now the big question, would people unsubscribe if you deliver excerpts?
This absolutely clear, many people would unsubscribe and not read your blog anymore, and more than 50% would unsubscribe if your blog is not among their favorites! That is a lot and tells me to never, ever limit my feed to only an excerpt. I wouldn’t dare loosing all those people just because I wanted more pageviews. I think in the end, I would rather lose pageviews than gain ones!
Note to everyone: My question about the interest of a weekly newsletter should in no way imply that I would NOT deliver daily mails anymore. A weekly newsletter would only be an additional option! Don’t worry!
Some interesting comments in the survey:
- If you post excerpts into the blog feed/newsletter I tend to ignore the entire post. I follow 180+ blogs and I only have a few seconds to decide if I am going to read further.
- It always drives me nuts when I’m trying to get the RSS code and the link takes me directly to a subscription host instead – I want to put the link into a separate software program, and if I don’t have the exact address of the feed, I can’t subscribe!
- I find myself more likely to go to the blog after having read the whole post in a RSS feed. If it only has an excerpt I’m more likely to just scroll through it.
- I strongly dislike excerpts, I much prefer when the whole post is included.
Here a comment PRO Excerpts!
- I’d love excerpts because I usually just see what the post is about and click on the link to your site if it’s something I’m interested in.
So, what do you think about all these information now? Are you surprised by some results? Do you now rethink the way you deliver a feed? Or .. maybe you now want to set up a newsletter yourself?
I’m excited to hear your thoughts about this and I wanted to thank every one of you again for filling out this survey and to help me figure out how to deal with my feed and my Emails Newsletters!
I’m now certain that I will never ever switch to excerpts and that I value all my Subscribers and the way to make everyone happy is to deliver daily and always with a full post!
P.S. : Winner of the $10 amazon gift card is Paperback Princess! I’m going to contact you very soon! Thanks to everyone!