Welcome to a new exciting event here at the Bookworms:
As book bloggers our contacts with publishers are vital. They send us books and we work with them closely on promotional posts for their newest, exciting releases. It’s such a pleasure when we see that often they are just as excited as we are about the books! They’re like us, just with WAY cooler jobs and INFINITELY greater access to the authors we
Have you ever wondered who is behind sending all of those emails we get from the big houses? What they really do and why the work with bloggers like you and me? Ever wondered what we can improve and what do they like to see us post and maybe… even what do they not like?!?
Well…we’ve wondered those very things and we want to share the answers we’ve dug up with YOU!
So we’ve reached out to our favorite publishers and asked them the questions we know you’ve all been dying to ask (but were perhaps a little too shy to actually voice)!
Over the next few weeks, we will highlight different publishers, publicists and marketing associates from big publishing houses.
Last week we kicked this event off with Macmillan and Ksenia Winniki and this week we are excited to have:
This week we have Erin Galloway on the Blog is a Senior Publicist at Penguin. I had the pleasure working with Erin on some great Blog Posts so I am excited having her here today!!
Please welcome Erin:
Erin, thank you so much for joining us today!!! We’re so thrilled to get to give our readers a deeper look into the life of a Penguin Publishing professional!
Could you briefly explain what your job entails and how you are involved with Book Bloggers?
We are senior publicists for the Berkley/NAL imprints at Penguin Group (USA) and we regularly work with bloggers on blog tours, book reviews and promotions.
What do you love most about your job?
Authors and books! We are fortunate to work with many wonderful authors and have bottomless “to be read piles” of fabulous books.
What do you love most about working with Bloggers?
We’re both just readers at heart and that’s why we enjoy working with bloggers—we’re all part of the same community and we all love books. Bloggers are some of the most passionate people we work with and it’s incredibly gratifying to work with people who get as excited about books as we do.
What do you expect from Bloggers when they post a review or a promotional post during a tour?
When we work with bloggers on tours, we just expect that whatever date(s) we agree to for reviews or guest posts the blogger will carry through on. We completely understand life occasionally throws a curveball your way and we only ask that you give us as much advance notice as possible if something needs to change. We’re professionals and we know bloggers are too, so we just like common courtesy all around!
What do you look at when you decide to work with certain bloggers? Pageviews, Followers, Alexa? Design?
We’re mostly looking at a blogger’s reach. We’re in the business of selling books after all, so we’d like to see if that if we’re sending a blogger review copies or asking a blogger to host our author, that the blogger has a wide reach of readers through a combination of their site, Twitter, Facebook and/or Goodreads.com.
Our favorite things experienced bloggers do:
1. Post their review with links to the author’s online presence—website, Twitter, Facebook, Goodreads, etc.
2. Include links to buy the book.
3. Posting right around the book’s on-sale date.
4. Sending us one email with a roundup of several books they are interested in as opposed to multiple emails in a 2-3 day period. Makes our lives much easier!
5. Keep us updated on special features they are running or big accomplishments. This lets us know about new ways we can partner with bloggers who already know and enjoy working with.
6. Tell us what they like and don’t like. Trust us, we’d rather pitch you on books that fall within the subgenres you enjoy. If you love urban fantasy but aren’t crazy about historicals, let us know. It makes things easier for everyone.
7. Include their blog in their email signature! Chances are we already know, but we work with A LOT of bloggers, so it’s nice to have that refresher in the email signature, particularly if we’re just starting to work together.
8. Treat us like professionals! Experienced bloggers always address us by name, are clear about why they are contacting us and thank us for our time. We promise we’ll do the same in return for you!
9. Let us know when they will be attending various romance conferences and conventions. If we’re attending the same ones we’re happy to meet up!
Anything you’d like to add?
We really enjoy bloggers’ enthusiasm for books. It makes this community so much fun to work with. Please never lose sight of that!
That was so helpful! I really loved reading Erin’s list of “Our favorite things experienced bloggers do” it tells me a lot about how to approach publicists and what works best for them!
Where to find Erin
- Twitter: BerkleyRomance
- Twitter: SignetEclipse
- Twitter: InterMixBooks
- Facebook: AceRocBooks
- Facebook: LoveAlwaysBooks
- Facebook: ProjectParanormalBooks
Previous PubLove Posts
and now… we have an EPIC Giveaway sponsored by Penguin and NAL
We will have 4 lucky winners this time!
and Penguin is giving away 2 copies of
ON DUBLIN STREET by Samantha Young (New Adult/Adult) and 2 Copies of VIRAL NATION by Shaunta Grimes (Young Adult)
Contest is open US and you can enter via the Rafflecopter at the end of this post
I adored On Dublin Street – read my 5* Review here!
So now it’s your turn, dear reader! What would you like to know from Erin? And..since we all love to talk about books, what is your favorite Penguin – NAL book?