Welcome to a new exciting event here at the Bookworms:
As book bloggers our contacts with publishers are vital. They send us books and we work with them closely on promotional posts for their newest, exciting releases. It’s such a pleasure when we see that often they are just as excited as we are about the books! They’re like us, just with WAY cooler jobs and INFINITELY greater access to the authors we
Have you ever wondered who is behind sending all of those emails we get from the big houses? What they really do and why the work with bloggers like you and me? Ever wondered what we can improve and what do they like to see us post and maybe… even what do they not like?!?
Well…we’ve wondered those very things and we want to share the answers we’ve dug up with YOU!
So we’ve reached out to our favorite publishers and asked them the questions we know you’ve all been dying to ask (but were perhaps a little too shy to actually voice)!
Over the next few weeks, we will highlight different publishers, publicists and marketing associates from big publishing houses.
This week we are extremely excited having Lisa Wray over who works at Harlequin and is the one working very closely with bloggers. Of course, we have an even more personal connections since we are working with Lisa on all Harlequin Blog Tours via Kismet Book Touring. And I can say that working with Lisa is simply amazing!
Please welcome Lisa:
Lisa thank you so much for joining us today!!! We’re so thrilled to get to give our readers a deeper look into the life of a Harlequin professional!
Could you briefly explain what your job entails and how you are involved with Book Bloggers?
I am the public relations coordinator at Harlequin and this involves creating events, getting media coverage, reviews, blog tours, for not only Harlequin TEEN but the other imprints that Harlequin has as well. I work with book bloggers when we have blog tours, through NetGalley, when I’m soliciting reviews and sometimes I get to meet them at various events.
When I get to contribute creative ideas to a PR campaign and when I get to travel for Book Expo America and the Romance Writers of America conventions.
What do you love most about working with Bloggers?
They have the same enthusiasm as I do for the written word, especially for a lot of the teen titles that I work on.
What do you expect from Bloggers when they post a review or a promotional post during a tour?
An honest opinion, but keeping in mind that the auhor may read the review, so keeping it professional. Book summary, short author bio, links to purchase and link to the authors website is also appreciated!
What do you look at when you decide to work with certain bloggers? Pageviews, Followers, Alexa? Design?
First I look for followers, then I check if there is a cooresponding Facebook page or Twitter, check to see if they post frequently and that the blog is up to date, look for comments on posts or entries into giveaways as this lets me know whether the audience is engaged with the posted content.
Is there anything that you don’t like us to do? For instance, posting too early, posting too late, not adding links, etc.
Writing any type of really negative post about an author or their work or plagerism from another website.
Is there an event or interaction you had in the recent past that went particularly good that you’d like to share?
We recently had a whole Harlequin TEEN week event with Teen Librarian Toolbox. They were very helpful and took on the role of organizing all of the details, so it made it easy to be involved.
I just Love Lisa! And if you see her at BEA or any other conference say Hello!! Plus, she loves bloggers just as much as we love her!!
Where to find Lisa and Harlequin
- twitter – HarlequinTEEN | Harlequin
- facebook- HarlequinTEEN | Harlequin
- website: Harlequin | Harlequin Paranormal Romance
and now… we have an EPIC Giveaway sponsored by HarlequinTEEN
We will have 4 lucky winners this time!
and HarlequinTEEN offers 4 amazing ARC’s for you to win!!
Giveaway is US /Canada only and you can enter via the Rafflecopter below!
So now it’s again your turn, what would you like to know from Lisa. Is there something that surprised you?