Welcome to a new exciting event here at the Bookworms:
As book bloggers our contacts with publishers are vital. They send us books and we work with them closely on promotional posts for their newest, exciting releases. It’s such a pleasure when we see that often they are just as excited as we are about the books! They’re like us, just with WAY cooler jobs and INFINITELY greater access to the authors we
Have you ever wondered who is behind sending all of those emails we get from the big houses? What they really do and why the work with bloggers like you and me? Ever wondered what we can improve and what do they like to see us post and maybe… even what do they not like?!?
Well…we’ve wondered those very things and we want to share the answers we’ve dug up with YOU!
So we’ve reached out to our favorite publishers and asked them the questions we know you’ve all been dying to ask (but were perhaps a little too shy to actually voice)!
Over the next few weeks, we will highlight different publishers, publicists and marketing associates from big publishing houses.
And we’re kicking it off BIG with…
We are BEYOND thrilled that Ksenia from Macmillan will kick off this event today! She is the amazing person behind all of the blogger contacts from Macmillan Kids. Plus she is responsible for sending all of us the CUTEST packages ever and is behind all the tweets coming from MacKids.
So without further ado… please welcome Ksenia!!!!!
Ksenia, thank you so much for joining us today!!! We hope you know just how much we adore working with you! And we’re so thrilled to get to give our readers a deeper look into the life of a Macmillan Publishing professional!
Could you briefly explain what your job entails and how you are involved with book bloggers?
My official title is Digital Marketing Associate, which means I mainly work on the various social media campaigns for our books/series/brands. But I am also in the unique position to work with book bloggers. I handle the blogger outreach for all of our books: picture books, middle-grade books, and teen books. This means I send galleys/books and I also organize blog tours for our books. Basically, every day, on one level or another, I interact with book bloggers.
What do you love most about your job?
This is going to sounds so cheesy: Talking about books with everyone, whether it’s through e-mail, social media, or even at conferences/conventions. Especially when it’s books that we publish that I’m personally excited for and I find out that other people are too!
What do you love most about working with Bloggers?
This is going to sound repetitive: talking about books and spreading the love for books! 🙂
What do you expect from Bloggers when they post a review or a promotional post during a tour?
Usually when I set up a blog tour, I provide the bloggers with a lot of information about the book and author, i.e. links to websites, trailers, author tour info etc., and therefore would like that information to be included in the blog tour post. That way both the blogger and the audience can use that info.
What do you look at when you decide to work with certain bloggers? Pageviews? Followers? Alexa? Design?
I mainly focus on content: reviews, author guest posts, or blog tour posts. Honestly, if the majority of the blog’s content is book memes (WoW, Teaser Tuesday, etc), I will most likely pass on working with the blogger. If a blogger is fairly new but s/he has rich content, then I will take a chance and start reaching out to them.
Is there anything that you don’t like us to do? For instance, posting too early, posting too late, not adding links, etc.
I’m usually ok with reviews going up early, because I think it will help get more people interested in the book. But there is such a thing as too early, mainly because I worry those books will be forgotten. However, if a blogger has read a galley really far in advance of the on-sale date, and has liked the book, that blogger can just e-mail to let me know, and that way I can file that information. I might end up reaching out to that blogger for a blog tour or some other promotional event in advance of the on-sale date. I know a lot of bloggers send me their review links, which I truly appreciate! So even if I don’t respond to your review link that you’ve sent, please know that I see them, and I use them, even in meetings when someone asks what the blogger response is to a certain title.
I don’t think there is such a thing as posting “too late.” In an ideal world, everyone would read their galleys ahead of time. But the reality is that there are So. Many. Books! I actually like seeing “old” titles pop up in blogger reviews because I think the book will then find a second-life in some way.
So after all that, you must be wondering: what is posting too early? I keep to the system that six months is too early, but three or two months in advance is just right.
Is there an event or interaction you had in the recent past that went particularly good that you’d like to share?
I recently had to set up a couple of last-minute mini-blog tours and the bloggers were totally wonderful and accommodating. I love working with bloggers/readers who are so excited about a book that they are willing to work with me at the eleventh-hour. Sometimes, these last-minute promotional events will occur from brainstorming at a meeting.
Anything you’d like to add?
I can’t wait to see some of you at BEA and ALA and SDCC this year!
Well, we certainly learned a lot! And… Danny meet Ksenia at BEA during my last 2 visits and she can absolutely vouch for the fact that Ksenia is truly made of awesome! We all adore working with her as she always has exciting books and awesome Tours! Plus… she truly is as thrilled as we all are when she talks about books 🙂
If you are at any of these Bookish Events, be sure to say Hello!
Where to find Ksenia
- Twitter: Ksenia Winnicki
and now… we have an EPIC Giveaway sponsored by Macmillian…
3 lucky winnners can choose from the following books! (YES, there is a lot of awesomeness there)
Contest is open US/CAN and you can enter via the Rafflecopter at the end of this post
The ones below are all ARC galleys
Those below will be finished Hardcover copies
So now it’s your turn, dear reader! What would you like to know from Ksenia? And..since we all love to talk about books, what is your favorite Macmillan book?